THE POWER OF DIGITAL MARKETING
definition of digital marketing
Digital marketing plays a very important role in the growth of a business.advertising a product or service by using social medias,online platforms chanels,technologies are called digital marketing.search engine optimization(SEO),social media marketing (SMM),content marketing ,email marketing,pay-per click advertising (PPC),influencer marketing etc.these digital stratagies help to achieving bussiness goal .basicaly,it is type of marketing that brings online through digital devices such as smartphones laptopes tablets etc.
1 . SEO (search engine optimization)
it is the process of improving the ranking of a website or a webpage in non paid organic search engine results .it is the most important level of digital marketing . yahoo , google ,bing etc. these are the most known search engines used for seo . High rankings make it more likely that consumers will find and click on your website and become customers. seo is two types onpage seo & offpage seo .
2 . SMM ( social media marketing )
another fundamental element of strong digital marketing strategy is social media marketing. smm is the using method is social media platforms like twitter, instagram,facebook,youtube,wikipedia,linkedin,pinterest as marketing tools.It involves creating and sharing content—such as text posts, images, videos, and ads—on social media.Demographics are helpful in determining which channels to invest in (like age and location), as well as their interests. You can also support broadcasters on pet channels with ads, which is often classified under sustainable marketing demand from a growing audience of environmentally-concerned consumers.
2 . content marketing
content marketing is the most creative level in the digital marketing and it is closely attached to seo. content marketing allows you to attract prospective customers through the creation of relevant and engaging content by using a variety of different formats. blog posts, videos , Ebooks , infographics , emails , social media posts these content can be used for content marketing .
3 . email marketing
this is the digital marketing strategy that uses email to communicate with customers and promote products or services .email marketing is categorized for their purpose. such as promotional emails , welcome emails , dedicated emails , survey emails , news letter emails , transactional emails, lead nurturing emails these are the some types of email marketing .
